The HAHN Group Sales Roadshows – an event review
In September and October the HAHN Group organized several localized sales road shows as an alternative to the annual sales conference. Usually around 70 German-speaking sales employees from the various HAHN Group subsidiaries meet in one place to exchange ideas and develop their networks. Due to the travel and assembly restrictions of the corona pandemic, however, the event had to take place in a smaller scale. Therefore, it took place in several regions and was carried out with smaller groups at each location.
The sales staff met at three HAHN Group sites in Germany: at HAHN Automation in Rheinböllen, at HAHN Robotics in Diepenau, and at Waldorf Technik in Engen. The first day started with the presentation of the new company presentation with many insights into the development of the corporate group by Thomas Hähn, CEO of the HAHN Group. On top of that, a presentation of the latest standard products, such as Smart Solutions, Mobile Robots and the Palletizing Kit took place. The second day of the roadshow featured a local factory tour and joint workshops.
These product presentations and the exchange with one another were of central importance for the sales teams in order to get to know the solutions of the sister companies within the HAHN Group, as well as to discuss the possible combinations for customized systems with standard solutions.
“We are impressed by every one of you. That is why we encourage the exchange of ideas and networking between our teams,” Thomas Hähn told his audience. “With the HAHN Group and our subsidiaries, we still have a lot of potential for growth. That is why we invest in you and give you the security you all need so that you can continue to do your great work. “
Equipped with lots of new information and marketing tools, the sales teams return to their workplaces. Building on the positive feedback of this event series it will be repeated next year at other HAHN Group locations. In addition, the HAHN Group plans to promote closeness to their customers, which is why starting in spring 2021, the HAHN Group will implement mobile trade fairs or road shows with the motto „Advanced Automation“. The respective sales teams can arrange individual appointments with their customers and present the latest product innovations Smart Solutions, Mobile Robots and Palletizer on site and in person. So far, three events are planned at three different locations in Germany. However, this concept will soon be expanded. With the help of the mobile road show, customers and salespeople no longer have to forego personal contact, but have the opportunity for exchange while adhering to the current hygiene and safety requirements.
On an international scale the HAHN Group is planning for a series of digital training events, in order to make the content of the German sales roadshow accessible to all. This event series is already in development for January and February 2021 in order to successfully kick off the new year.
Are you interested in participating in a mobile road show? Contact us at firstname.lastname@example.org for more information. We are looking forward to the exchange with you!